Event Date: Saturday, May 3, 2025
Time: 9 a.m. – 2:30 p.m.
Locations: Community neighborhoods surrounding six YES Prep campuses (see list below)
What:
YES Prep Public Schools will host Rock the Block, a systemwide community-based student recruitment event on Saturday, May 3. Teams from YES Prep will be hitting the streets across Houston neighborhoods, engaging with families, answering questions, and helping them apply to YES Prep on the spot for the 2025–2026 school year.
This is the first time YES Prep has coordinated a districtwide, door-to-door enrollment effort. The initiative is focused on connecting with families in communities where there are ample opportunities to join the YES Prep family for the upcoming school year.
Where:
YES Prep teams will be active in neighborhoods around the following campuses:
- YES Prep Hobby Elementary and Secondary
- YES Prep White Oak Elementary
- YES Prep Northwest Secondary
- YES Prep Fifth Ward Secondary
- YES Prep Brays Oaks Elementary
- YES Prep North Rankin Elementary
- YES Prep West Elementary
Why:
This one-day recruitment push aims to ensure more Houston families are aware of and have access to YES Prep’s free, high-quality public charter school options. With on-the-spot applications and in-person information sharing, Rock the Block is designed to boost enrollment and build community connections ahead of the 2025–2026 school year.
Visual Opportunities:
- YES Prep staff engaging with families in neighborhoods
- On-site application assistance
- Students and parents interacting with school representatives
- Bilingual outreach and community engagement
Spokesperson Available for Interviews:
-
English & Spanish: Cynthia Rubio, Managing Director of Student Recruitment & Enrollment
Media Contact:
Sarah Dugas Richard
Managing Director of Communications & Marketing, YES Prep Public Schools
sarah.dugas@yesprep.org